Digital Media Europe

Five themes will define Digital Media Europe 2015:

1. Media for Millennials - Attract and build a business around a younger demographic

2. Programmatic Advertising - Keep premium pricing. And stay safe from market fraud

3. Data Strategy - Let's make data actionable

4. Media Measurement - The cross-media tracking dilemma: a time spent coalition?

5. Video - Strategies to create (ad friendly) quality content