How do you found, finance, operate and grow a startup with your development team in Europe + your sales and marketing team in the USA?
How do you build tech teams that speak the language of their customers in markets across the globe?
How do you cross cultural barriers inside your own company? How do you find the right cofounder or hacker or hustler in another country?
The Atlantic Model is the first event that focuses on the next generation of startups creating joint HQs in both Europe and the USA.
WHY ATLANTIC STARTUP MODEL? WHY NOW?
Anyone familiar with Europe, and especially with Central and Eastern Europe, recognizes that there is a surplus of extremely talented technical people who have the ambition and know-how to engineer innovation in startups, yet Europe simultaneously suffer from a distinct lack of aggressive ‘growth-hacking’, and fast-moving marketing culture found in the USA.
Meanwhile across the Atlantic, the Silicon Valley is growingly increasingly expensive across all important dimensions of company building such as cost of living and cost of technical talent as aggressive, and experienced marketers who have a strong desire to grow global companies grow in numbers.
It this context it makes perfect sense that American hustlers combine forces with European hackers to form new, global ventures that locate sales and marketing in key US markets while internal development teams are based in Ireland, Austria, Germany, Estonia, Hungary, Poland, Portugal and other European countries.
Contemporary winning examples include Estimote (Poland), Ustream (Hungary, acquired by IBM), Prezi (Hungary), Liverail (Romania, acquired by Facebook), BitDefender (Romania), Out Systems (Portugal) to name a few.
Ventures produced under this model benefit from labor arbitrage, longer and more efficient runways, access to venture financing, and participation in the largest and most homogenous market on the globe. Yet the challenges in this model include resource and development coordination, HR and culture conflicts, and legal hurdles to name a few.
The Atlantic Model is a informative and fun 2 day experience taking place in Budapest, Hungary on July 4th and 5th 2016.
The Atlantic Model’s goals are to facilitate the genesis of many new, cross-cultural teams, building on a model of bringing European and North American talent together, helping them forge new connections and new companies, developing new business models that leverage globalizing forces instead of being held captive by them.
Aside from inspiring talks from entrepreneurs who are building global teams, with how-to talks covering overcoming legal challenges to labor compensation to solving culture issues in fast-moving global teams and with well-planned networking sessions -- The Atlantic Model will be fun.
DANUBE RIVER CRUISE + ESCAPE ROOMS + SCAVENGER HUNTS + INTERNATIONAL NETWORKING
Why come all the way to Budapest and not have fun in one of the most hip cities in the world?
There'll be scavenger hunt that gets teams out and about -- attendees will be split into teams challenged to free themselves from the latest craze of 'escape rooms'. No better way to forge real friendships than being locked into a room with them for an hour.
After a successful escape, we'll re-convene for stories, networking, dinner and drinks on a night boat cruise boat on the Danube.
SCHEDULE & EVENTS
DAY 1: July 4th 2016
6:30pm: Welcome remarks by Patrick Vlaskovits
6:45pm - 7:30pm: Fireside chat with Steve Cheney
7:30pm - 8:30pm: Meet fellow attendees. Split into teams and get your passes to everything.
Après Event: 8:30 - your call: Unofficial Budapest bar hop
DAY 2: July 5th 2016
9am - 9:30am: Welcome remarks by Patrick Vlaskovits
9:30am - 10:30am: Steve Cheney, Estimote (YC 2013), Cofounder on “Silicon Valley fundraising”
10:30-10:45: Coffee + Bathroom Break
10:45am - 11:30am: Mario Aichlseder on "How to drive over 10,000,000 customers around the world"
11:30am - 12:15pm: Thomas Schranz on "Building a company and a brand across Europe and the United States"
12:15 - 1pm: Panel moderated by Patrick Vlaskovits
1pm - 2:30pm: Catered Lunch
2:30pm - 5:30pm: ESCAPE ROOM + SCAVENGER HUNT
5:30pm till late: DANUBE RIVER CRUISE: Dinner + Drinks + Danube